The North Face: Women's
When most people think of an explorer, they imagine a bearded, wind-lashed man atop a far-flung mountain, immortalized in a grainy photo. The North Face realized a real need to highlight incredible stories about the countless women explorers leading the charge in a number of different fields.
The campaign was based around a simple premise: if you see more female explorers, there will be more female explorers. It spanned print, digital, film, and a partnership with the Girl Scouts to help inspire the next generation of women explorers.