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The North Face: Women's

When most people think of an explorer, they imagine a bearded, wind-lashed man atop a far-flung mountain, immortalized in a grainy photo. The North Face realized a real need to highlight incredible stories about the countless women explorers leading the charge in a number of different fields.

The campaign was based around a simple premise: if you see more female explorers, there will be more female explorers. It spanned print, digital, film, and a partnership with the Girl Scouts to help inspire the next generation of women explorers.

 
 
 
 

Behind the scenes

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Print

 
 

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Our explorers’ stories

 
 

A partnership with the Girl Scouts to help create the next generation of explorers

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Utilizing instagram to tell empowering stories from women around the world

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A needed focus on women in The North Face’s Spring Catalog

 
 

Messaging on the web

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